The 36th edition of Cersaie 2018 in Bologna ended on September 28th 2018 and Eterno Ivica has received further success thanks to the presence of numerous professionals in the sector who have been interested and intrigued by the range of products offered. Always present the Pedestal and Woodeck lines, products already tested and known worldwide on the raised system.
The presentation of the new INSIDE line played the leading role, leaving visitors pleasantly surprised and happy to be able to take advantage from a line different to the one they were used to. INSIDE in fact, is a new challenge launched by Eterno Ivica, designed and studied to face the world of indoor flooring bringing the same advantages of the raised floor even at home, in the office or in the store.
Moreover, Eterno Ivica as in previous editions, literally took to the field with live demonstrations of the installation of Pedestal supports with various types of flooring including ceramic tiles and planks by expert installers. Four standing appointments during the day have accompanied the five days of the fair, with the intent to intrigue and demonstrate the ease of installation of various products and to live the direct experience of the Eterno Ivica world. To follow, noteworthy the delicious aperitifs and finger food served to pamper and put at ease the public.
Not to underestimate the innovative structure that has been the setting for this event. In particular, the design of the external central frame created reproducing the CORTEN steel effect to simulate an urban and contemporary style. A new stand therefore, totally revisited in its parts but which has maintained the idea of a professional and welcoming place, created ad hoc to host clients, agents and visitors. Three distinct spaces to highlight three different situations, clearly on raised flooring for both exterior and interior, in which transparent glass and ceramic plates alternated for an easy distinction between what was above and below.
Therefore, one part of the stand was dedicated to displaying the products and innovations highlighted by display cases and luminous spotlights, the central part to the demonstrations on an inclined platform in correspondence of which a large video wall was installed to transmit the images in simultaneous, and finally the relaxation area and bar bounded by massive exposed beams set against each other. Precisely in this space, Eterno Ivica wanted to highlight another line of products, the one dedicated to sound absorption: the Phonolook Design line. Fable panels with an elegant circular shape were suspended from the ceiling, thus eliminating the annoying phenomenon of acoustic reverberation. What is more, they have given to the location a touch of class and style that certainly has not gone unnoticed.
Finally, the team: team play allowed an overwhelming victory. Our qualified staff has been able to accommodate and satisfy the requests of visitors, achieving an excellent result for professionalism and seriousness.
Now that this edition of Cersaie has ended, we will come back to work by putting ourselves at stake to face new challenges and new goals with energy and dedication!
After all ... "You have achieved success in your field when you do not know if what you are doing is work or play"
[Warren Beatty]
But Eterno Ivica does not leave its mark only at Cersaie 2018 with its exhibition stand, but, for the fourth time after a year of pause, once again forging an important collaboration, it has been a "support" for an innovative project carried out during the days of the fair. In fact, "The Sound of Design" is to be considered an amazing event that has been able to gather music and design in a single circumstance. The exhibition area, dedicated to Italian Style, has been divided into 10 thematic sets while in the background a large video wall transmits an accurate collection of music and videos from the 70s and 80s that, through touch installations, the visitor could select itself.
Here is that Eterno Ivica participates in this perfect mix of music, furniture and colors with a platform of about 23 square meters raised with 81 NM4 supports with XL head. All this to recreate the dance floor typical of that period inspired by the legendary Studio 54 in Manhattan in New York, complete with a strobe and psychedelic lights.
A perfect combination of vintage and avant-garde furnishings has determined the success of this event. The two editors of "The Sound of Design" Angelo Dall'aglio and Davide Vercelli were able to arouse in the visitor who embarked on this path a strong emotional mix to the rhythm of music and design. In fact, exploring the peculiarities and characteristics of ceramics, wall tiles for architecture and bathroom products exposed there has been even more engaging thanks to the magic of sound and music.
